The Light Phone is the anti-smartphone. It does two things and two things only: IT SENDS CALLS AND RECEIVES THEM.
It doesn’t text, it doesn’t connect to Twitter, and it doesn’t have a camera. In fact, Light’s founders say the phone is designed to be used “as little as possible.”
- So why would a company build a product it doesn’t really want you to use?
Yes, to help cure our smartphone addiction.
Light works out of New Lab, a tech workspace with a manufacturing focus that’s located in Brooklyn’s historic Navy Yard.
The startup was founded by Joe Hollier, left, and Kai Tang.
Hollier’s background is in art, design, and filmmaking, and he used to run a studio and skateboarding company called Five on That. Tang worked in product design and development and spent 10 years traveling the globe.
Light got its start in September 2014 with the mission to “bring a human voice back into this crazy world of technology,” according to its Facebook page. The company began working on its first product, the Light Phone, designed to be your “phone away from phone.”
The product is more than just technical — it’s philosophical. Light cares about the importance of disconnecting from the digital world and appreciating what’s around you.
“We are becoming scared of boredom, scared of solitude, scared of conversations with ourself [sic],” Light’s founders wrote in a blog post about how the company got its start.
That theme is carried into Light’s branding and packaging for the phone. It comes inside a book in which every page is a different image of what you might see if you’d look up from your phone every once in a while.
The Light Phone works independently of your phone plan, but Light’s technology allows you to keep the same number. Since it’s not paired with your main phone in any other way, you can leave your phone at home and bring only the Light Phone with you.
When you set it up using a computer app, you can program up to nine speed-dial numbers into the phone. Once you manually set up call forwarding on your main phone, you’re ready to “go light.”
The device is a phone in the most traditional sense of the word. It can’t text or connect to Wi-Fi or Bluetooth.
Light’s founders came up with the size and shape of the phone when thinking about what items people almost always carry with them: an ID and a credit card.
It’s incredibly thin. So thin, in fact, that it can unobtrusively slip into the front pocket of a shirt …
Source: business insider
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