App-based car booking service Careem has introduced ‘Ameera’, Dubai’s first female chauffeur service for women. Following an agreement for the new service signed between Careem and Dubai Taxi Corporation with subsequent regulatory approval from the Roads and Transport Authority (RTA), female residents and visitors to Dubai now have a dedicated travel option catering to their unique requirements.
The chauffeur scheme is called ‘Ameera’, which means ‘princess’ in Arabic. It has obtained regulatory approval from Dubai’s Roads and Transport Authority (RTA) and allows all female residents and visitors to Dubai to book a car service provided only by women, for women.
The VIP service is expected to be especially popular with career women in Dubai. It will have a fleet of executive cars with tinted windows, wi-fi and phone chargers, and female ‘Captains’ will alight to greet the rider before opening the door each time.
An initial 15 female Captains will commandeer the fleet its believed to create new career pathways for women in the UAE.
Ameera cars will be operated exclusively by female Captains, further contributing to the empowerment of women in UAE and responding to the needs of the female community in Dubai today, whether that relates to safety and security, cultural sensitivity or simply personal preference.
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